About Us

Where we came from

We were once a group of consultants at a managed services company. In helping small to medium size organizations develop custom software, we realized we were often solving the same problems over and over for different clients. So we asked ourselves, “If everyone is having these same problems, shouldn’t we find one affordable way to help them all solve these problems themselves?”

The answer was yes. And Cognito Forms was born.

Why we’re here

Every day, we see people using Cognito Forms to do amazing things. Seriously, there’s the West Coast pet sitting company, the guys rescuing cats, international universities, entire sailing schools and fashion brands. They inspire us.

Every time we see what people are doing, we want to help make them more efficient and more effective. You do great things—we want to help you do more of those great things, and do them better than ever before.

How we’re different

We believe that the tools you use to run your business should just work. You shouldn’t have to slap bandages on things and create duct tape solutions to get things to work. You shouldn’t need patches and workarounds.

So we exhaustively design, test and develop every feature to integrate seamlessly with our other features and integrations. Everything is there for a purpose. This enables you to spend less time and energy designing your custom solutions, and more time and energy using them to propel your business forward.

What the future holds

Our future is all about getting better and growing larger. (We’re not perfect, of course. But we’re always aiming for perfection.)

When you want to take your data and processes into the cloud, we want to be the first tool you think of for help in doing that.

Our Core Values


We are never satisfied with the status quo or established ways of doing things. We are expert problem solvers seeking new ways to empower customers who share our do-it-yourself, can-do, attitude.

Be Tenacious

We created Cognito Forms to accomplish something big! In this mission, we are patient, passionate and determined to make a global impact supporting the needs of every organization.

Act with Integrity

We are honest, transparent and committed to doing what is best for our customers and our company. We openly collaborate in pursuit of the truth, free from politics and hidden agendas.


We work hard every day to simplify complex problems and make them “easy peasy.” Whether improving a process or our product, this approach fosters confidence and peace of mind—both for us and our customers—because “it just works.”

Appreciate Each Other

We appreciate people for who they are and value the skills they bring to the table. We care for our customers, coworkers, family and community, offering the love and respect they deserve.