Who we are

Cognito is a fast-growing SaaS company empowering users to quickly build forms – and form-driven business solutions – by themselves. No developer necessary.

Who you are

We’re looking for an Account Executive to help drive revenue growth by converting qualified opportunities into customers.

In this role, you’ll work primarily with inbound opportunities from mid-market and enterprise organizations, helping prospects evaluate Cognito Forms and move confidently through the purchasing process. You’ll build relationships with decision-makers, understand customer needs, communicate the value of our platform, and help customers make timely buying decisions.

Join a small, focused sales team at an early stage with direct visibility into company leadership and real influence over how the sales function is built.

What you will be responsible for

• Own inbound sales opportunities from initial engagement through close, with a focus on mid-market and enterprise accounts.

• Build and maintain a healthy pipeline, managing multiple opportunities simultaneously across different stages of the buying process.

• Run structured discovery to understand customer goals, workflows, and pain points — and determine whether Cognito Forms is a genuine fit.

• Clearly articulate the value of Cognito Forms to business buyers, including non-technical stakeholders, and guide prospects through evaluation and purchasing.

• Lead pricing, proposal, and contract discussions, navigating procurement and legal processes where required.

• Manage multiple stakeholders within customer organizations, from end users to economic buyers, and build champions who can drive decisions internally.

• Maintain accurate pipeline, opportunity, and forecast data in CRM — and use it to manage your own business, not just report upward.

• Consistently achieve or exceed monthly and quarterly revenue targets.

• Partner with Customer Success to identify upsell and expansion opportunities within the existing customer base.

• Bring customer and market insights back to Product, Marketing, and Leadership to help shape how Cognito grows.

What you should bring to the table

• 3–5 years of B2B SaaS sales experience with a consistent track record of meeting or exceeding quota.

• Experience running a structured sales process — from discovery through negotiation and close — across mid-market or enterprise accounts.

• Strong discovery skills: the ability to uncover customer goals, workflows, and pain points and connect them to a solution.

• Clear, confident communication with both technical and non-technical stakeholders, including executives and economic buyers.

• Comfortable leading pricing, proposal, and contract discussions, including navigating procurement and legal processes.

• Experience using CRM platforms (Salesforce, HubSpot, or similar) to manage pipeline and forecast accurately.

• Self-directed and organized — able to manage a high volume of opportunities without losing momentum or attention to detail.

• Experience selling no-code or low-code software to business buyers.

• Familiarity selling into operations, administration, or business process functions rather than purely IT or engineering.

What you can expect in return

• A competitive salary
• Health insurance and other benefits
• 401k retirement plan with company match
• Company provided cell phone
• Paid time off
• Hybrid work schedule – a mix of in office and work from home
• A relaxed and flexible work environment
• A great team to work with and learn from
• Team outings and planned get-togethers
• A fun and functional office in the heart of Columbia’s arts and technology district