Mailchimp is a cloud-based email marketing platform used for sending campaigns, automating messages, and managing subscribers. Connecting Cognito Forms with Mailchimp sends new form submissions directly into your Mailchimp audience lists.

Add subscribers from form entries to Mailchimp automatically, improve data accuracy, and engage contacts faster with campaign triggers.

Easily grow your audience
Automate email campaigns
Effectively segment subscribers

Use this integration to:

Automatically create or update Mailchimp subscribers
Apply tags and segment your audience
Trigger email campaigns based on form input

Use this integration when you

Use Mailchimp to build and manage subscriber lists, automate welcome emails, and keep contacts engaged after form submission.

Commonly used on:

How It Works

Log in to Zapier
1. Create a new Zap from your dashboard.
Set Cognito Forms as the trigger
1. Select “New Entry” and connect your form.
Add Mailchimp as the action
1. Use “Add/Update Subscriber” and connect your Mailchimp account.
Map form fields
1. Choose which form data goes to which subscriber fields.
Test the Zap
1. Send a test form entry and confirm in Mailchimp.
Activate the Zap
1. Turn on the Zap to enable real-time syncing.

Still need help? Check out our Zapier support article.

Marketing Automation