Google Analytics is Google’s web analytics platform for measuring traffic and engagement across sites and apps. Cognito Forms connects to Google Analytics 4 to send form page views and submission events, so you can build funnels and analyze campaigns.

See how people move through your forms—measure starts and submissions, find drop‑offs, and attribute conversions in GA4.

Spot pages with high form drop-off
Tie submissions to source/medium
Validate campaign performance

Use this integration to:

Track form views, starts, and submits
Build funnels for multi-page forms
See UTM attribution on conversions
Monitor events in Realtime/DebugView

Use this integration when you

Use Google Analytics to monitor form engagement, compare starts to submissions, and connect conversions to campaigns and traffic sources.

Commonly used on:

How It Works

Log in to Cognito Forms
1. Open the form you want to track
2. Go to Settings → Analytics & Tracking
Enable Google Analytics integration
1. Toggle Google Analytics to “On”
Enter GA4 measurement ID
1. Paste your GA4 Measurement ID (format: G-XXXXXXXXXX) into the field
2. If needed, create a GA4 property in your Google Analytics account
Save and publish your form
1. Apply changes and publish the form to activate tracking
Test tracking in GA4
1. Open your form and fill it out in test mode
2. Use GA4 DebugView or Realtime view to confirm that events like page view and form submission are received

Still need help? Check out our support article.

Analytics & Reporting