This feature is available to organizations on the Pro, Team, and Enterprise plans.
Connect your Google Analytics account to optimize your forms, gain insights into your form users, and measure your advertising success. In addition to Google Analytics, you can also use tracking pixels to connect your form to Facebook or another third party ad service.
Connecting your form to Google Analytics 4
On July 1, 2023, standard Universal Analytics properties will no longer process data. Learn more.
We now support Google Analytics 4 (GA4), the successor to Universal Analytics (UA). GA4 combines web and app reporting into one seamless measurement experience.
If you don’t already have a GA4 property, you can use the GA4 Setup Assistant to set up a GA4 property alongside your existing UA property. Once you’ve set up your GA4 property, you can either remove your UA tracking ID from your form or run GA4 and UA side-by-side until Google retires UA. If you remove your UA tracking ID and save your form, you cannot add it back. Any new forms you create will only support GA4.
To connect your form to your Google Analytics account:
Open the form builder and enable Analytics and Tracking in the Form Settings menu.
Paste your Google tag ID into Google Analytics Tracking ID. You’ll find the Google tag ID under Admin > Property > Data streams. Select the data stream you want to track and copy the Measurement ID under Stream details.
Save your form.
If you turn off Analytics & Tracking, the tracking ID is saved so that you can easily turn it back on as needed.
Reporting and tracking
Explore the tutorials below to learn more about tracking your forms with Google Analytics 4.
Page view events
Once you’ve enabled Analytics & Tracking, you can monitor page views in your Google Analytics account. Each page of the form (including the confirmation page) generates a unique page view.
You can use the Pages and screens report to view page view events related to your form. A page view event consists of the following:
page_title
page_location
page_path
page_referrer
From the Pages and screens report, you can change the default Page title and screen class option to Page path and screen class to see the the first part of the page Url:
To see the full url with query string parameters (such as #pagename for multi-page forms and #confirmation for the confirmation page), you’ll need to create a custom report using the Page Location dimension as the Event parameter.
Form submission events
To create a custom Form Submission event in Google Analytics:
Open the form builder and enable Analytics and Tracking as outlined in the section above.
Select Create GA Form Submission Goal.
By default, the Goal Category is the form name, and the Goal Action is Form Submission.
Specify a static value or calculation for the Goal Label and Goal Value. The Goal Value must be an integer.
Save your form.
Upon submission, your form will send a custom event (named “Form Submission”) to Google Analytics. After an event is triggered, you will need to wait up to 24 hours to view the data in the Events report. You can also mark events as conversions and view data about these events in the Conversions report.
Event parameters are additional pieces of data that add context to your event. Each form submission event in GA4 includes the following parameters:
event_category
event_label
value
To see the event parameter values, you must create a custom dimension or metric for each event parameter.
For example, if you’re tracking multiple forms on your website, you can use a custom dimension to create a unique label for each form:
Give the dimension a name (ex: Form Name), scope it to an Event, and choose event_category as the parameter. Optionally, include a description for your new custom dimension.
Save the new custom dimension and go to Reports.
Select Form Submission to see a custom parameter showing the name of the form. Please note that this custom dimension only works moving forward and does not apply to historical data.
Once you’ve created a custom dimension, you can use that dimension in your reports. To create a new report:
Click Reports > Library in the left navigation.
Select Create new report > Create detail report.
Select Blank (or one of the provided report templates).
Under Customize Report on the right hand side, select Dimensions and find your new custom dimension. Then choose your Metrics & graph types.
GA4 offers Funnel exploration to help visualize your customer journeys and analyze task completion at each step. For example, you may want to measure the completion rate for each page of your form, starting from the first page and ending on the confirmation page.
To set up a form funnel:
Click Explore in the left navigation.
Select Funnel exploration from the template gallery.
Remove the existing Steps and create your own:
Give the step a name (ex: “Page 1”).
From the Add new condition dropdown, choose Page / screen < Page path + query string.
Select Add filter, choose the contains operator and type in or select the first page of your form.
Select Add step, choose is directly followed by and add a step for every page on your form. The last step is the confirmation page that appears after the form is submitted ("#confirmation").
Select Apply in the top right corner to create your funnel. Optionally, select the Library icon in the top right to add your new funnel to the Report library.
Testing and troubleshooting tips
Quick Tip
Use the entry audit log to keep track of Google Analytics events, including the event delivery status and the data sent over with each event. The audit log does not include Universal Analytics events.
Once you’ve connected your form to Google Analytics, you can use the Realtime and DebugView reports to confirm that you’re collecting data successfully.
Google Analytics Tracking is only supported on public links and seamlessly embedded forms. It will not work with Iframe or AMP embedded forms.
If you copy your form within the same organization, the Analytics & Tracking settings will be copied over. However, if you copy your form between different organizations, the settings will not be copied.
If you have Save & Resume enabled on your form, individual save links will not be sent to Google Analytics. When someone returns to your form via save link, it will simply appear as another page view for the page where the form is embedded.
