Zoho CRM

Create and update Zoho CRM records from Cognito Forms entries automatically.

Zoho CRM is a cloud CRM for sales, marketing, and service with automation, analytics, and pipeline management. Connecting Cognito Forms records entries to the right Zoho CRM entities—leads, contacts, or deals—so teams work from up-to-date customer data.

Automate CRM updates from every form—capture leads, enrich contacts, and keep pipelines accurate.

  • Cut manual data entry and errors
  • Speed handoffs from marketing to sales
  • Keep customer records current

Use this integration to:

  • Create and update leads, contacts, deals
  • Attach uploads and links to records
  • Trigger follow-ups and notifications

Use this integration when you

Use Zoho CRM to route new leads, sync contact updates, and keep sales and support teams working from reliable data.

Commonly used on:

How It Works

  1. Log in to Zapier
    1. Access your Zapier dashboard
  2. Create a new Zap
    1. Click “Make a Zap” to start a new workflow
  3. Set Cognito Forms as the trigger
    1. Choose “Cognito Forms” and select “New Entry” as the trigger event
    2. Connect your Cognito Forms account and select the form to monitor
  4. Add Zoho CRM as the action
    1. Choose “Zoho CRM” and select the desired action (e.g., “Create Lead”)
    2. Connect your Zoho CRM account
  5. Map form fields to Zoho CRM fields
    1. Align Cognito Forms fields with corresponding Zoho CRM fields
  6. Test the Zap
    1. Submit a test entry in Cognito Forms and verify the data appears correctly in Zoho CRM
  7. Activate the Zap
    1. Turn on the Zap to enable automation

Still need help? Check out our Zapier support article.
Sales & CRM