Analytics & tracking

Once you’ve enabled Analytics & Tracking, you can monitor page views in your Google Analytics account. Each page of the form (including the confirmation page) generates a unique page view.

You can use the Pages and screens report to view page view events related to your form. A page view event consists of the following:

• page_title
• page_location
• page_path
• page_referrer

From the Pages and screens report, you can change the default Page title and screen class option to Page path and screen class to see the the first part of the page Url:

To see the full url with query string parameters (such as #pagename for multi-page forms and #confirmation for the confirmation page), you’ll need to create a custom report using the Page Location dimension as the Event parameter.

To create a custom Form Submission event in Google Analytics:

1. Log in to your Cognito Forms account.

2. Open the form builder and enable Analytics and Tracking as outlined in the section above.

3. Select Create GA Form Submission Goal.
   

4. By default, the Goal Category is the form name, and the Goal Action is Form Submission.

5. Specify a static value or calculation for the Goal Label and Goal Value. The Goal Value must be an integer.

6. Save your form.

Upon submission, your form will send a custom event (named “Form Submission”) to Google Analytics. After an event is triggered, you will need to wait up to 24 hours to view the data in the Events report. You can also mark events as conversions and view data about these events in the Conversions report.

Event parameters are additional pieces of data that add context to your event. Each form submission event in GA4 includes the following parameters:

• event_category
• event_label
• value

To see the event parameter values, you must create a custom dimension or metric for each event parameter.

Custom dimensions and metrics allow you to analyze data that is specific to your business needs.

For example, if you’re tracking multiple forms on your website, you can use a custom dimension to create a unique label for each form:

1. Give the dimension a name (ex: Form Name), scope it to an Event, and choose event_category as the parameter. Optionally, include a description for your new custom dimension.
   

2. Save the new custom dimension and go to Reports.

3. Select Form Submission to see a custom parameter showing the name of the form. Please note that this custom dimension only works moving forward and does not apply to historical data.

Once you’ve created a custom dimension, you can use that dimension in your reports. To create a new report:

1. Click Reports > Library in the left navigation.
   

2. Select Create new report > Create detail report.

3. Select Blank (or one of the provided report templates).

4. Under Customize Report on the right hand side, select Dimensions and find your new custom dimension. Then choose your Metrics & graph types.

5. Hit Apply and then add this report to a new or existing collection.

GA4 offers Funnel exploration to help visualize your customer journeys and analyze task completion at each step. For example, you may want to measure the completion rate for each page of your form, starting from the first page and ending on the confirmation page.

To set up a form funnel:

1. Click Explore in the left navigation.
2. Select Funnel exploration from the template gallery.
3. Remove the existing Steps and create your own:
   • Give the step a name (ex: “Page 1”).
   • From the Add new condition dropdown, choose Page / screen < Page path + query string.
     
   • Select Add filter, choose the contains operator and type in or select the first page of your form.
     
   • Select Add step, choose is directly followed by and add a step for every page on your form. The last step is the confirmation page that appears after the form is submitted ("#confirmation").
4. Select Apply in the top right corner to create your funnel. Optionally, select the Library icon in the top right to add your new funnel to the Report library.