Get to know your users with Google Analytics
Customer insights are the fuel that drive any marketing effort. Your ability to enhance a form’s conversion rate or optimize a PPC campaign, relies on having access to reliable, relevant data on your form users.
Now, you can get that data by connecting your Google Analytics account to Cognito Forms using our Analytics & Tracking feature. All you need is a Pro level or higher subscription.
Collect user data
Google Analytics data can help you understand demographic information, the devices they use, their interests, location and more. This can help you get a better idea of who’s using your forms and how they may differ from your general website visitors. If you discover a unique subset of visitors who complete your form, you’ll better be able to target these prospects in the future.
Elevate multi-page forms
Surveys, job applications, and complex job estimates all often involve long multi-page forms. With Google Analytics connected to your Cognito Forms, you can see how far users get into your form before either completing it or abandoning it. This can help you identify hurdles and smooth out any rough spots that prevent users from completing your form. And more completed forms equal more business.
Optimize PPC Campaigns
Pay-per-click campaigns are an effective way to drive traffic to your site. When you connect your Google Analytics account, you’ll be able to create goals and measure form conversions. With this data, you can test and adjust your forms and landing pages to get the most conversions for your PPC spend.
Ready to get started? Visit our Analytics & Tracking tutorial.
Ace is the Marketing Communications Manager for Cognito Forms. When not at the office, you can find him volunteering with the American Advertising Federation (and soon on stage with his band: the Cottontown Soul Society).