Analytics & Tracking

Connect your Google Analytics account to learn more about your forms and users.

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Want to to better understand who’s using your forms, optimize your forms based on real data, or measure your PPC campaign’s success? Simply connect your existing analytics account to your Cognito forms.

This feature is available to users on the Pro plan and above. 

Optimize your forms with Google Analytics

By collecting data on your forms’ performance, you can pinpoint obstacles and improve your conversion rates.

Single Page Forms

When someone clicks on your form, they’ll also generate a pageview in you GA account. Just compare this to the number of visitors on the page itself to measure how well your landing page is driving people to your form.

Multi-page forms

With multi-page forms, each page generates a unique pageview. This enables you to pinpoint where form non-converters dropped off. You can then address any obstacles to increase conversions.

Measure the ROI of your PPC

See how well your PPC campaigns are working by creating goals in Google Analytics. This will help you calculate accurate ROI and better optimize your campaigns. See how in our PPC tutorial.

Don’t have Google Analytics? That’s okay. Simply use our tracking pixel to connect your forms to Facebook or any other platform you’re using for PPC campaigns.

Gain insights into your form users

Google Analytics provides a wealth of data you can mine to identify trends in who visits your page and who completes your form. It could even help you identify which of your users is most likely to complete your form. Use Google Analytics to learn about:

  • Demographics
  • On-site behaviors
  • Referral sources
  • Devices used
  • User geography and more

Learn more about adding Google Analytics to your forms

See the Help Topic

Related Content

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